“What would Branson do?”

An inspirational book I love reading is “How to think like a millionaire” by Charles-Albert Poissant and Christian Godefrey, its probably out of print now as it was first published in 1989.

Basically it contains mini biographies of millionaires who make money despite have no money, failing in business etc. For example, Ray Kroc founder of McDonald’s started building the McDonald’s franchise chain at the age of 52 after spending most of his life as a jobbing salesman. He then amassed a $500 million fortune by 1984.

One of the most important messages of the book is that people become successful because they do what successful people do.

The phrase “What would Jesus do?” (often abbreviated to WWJD) became popular in the 1990s as a personal motto for thousands of Christians who used the phrase as a reminder of their belief that Jesus is the example to be followed in daily life.

You can increase the chances that you will be successful by using this approach. Simply think of a successful businessman who inspires you and ask the question “What would Richard Branson Do?” “What would Kroc Do?”

Ray Kroc was not an extraordinary person, he became one because when a great opportunity presented itself to him he did not say no.

So how many times have you looked at buying a business and though perhaps you might fail in it? If you had asked WWBD, you will probably find that Richard Branson would simply get on with it and not have any self doubts that their decision will mean failure.

This entry was posted on 03/04/2009 at 04:18 pm and is filed under Buyers, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.