Pitching The Price Of A Business For Sale

All sellers want to get as much money as possible for their business. However, a marketing price too high can actually reduce the eventual selling price or mean that the business will not sell at all.

Businesses get the most buyer attention when they are first put up for sale. Once a business has been on the market for a while, it gets tired, even with price reductions and new marketing activity.

There are a limited number of qualified, ready buyers for any business. An overpriced offering will turn away these buyers.

Buyers who have looked at the business once, but have dismissed it because of the price, have moved on. Buyers have no interest in a business they have already turned down even if a different agent lists it.

Their initial look at the business may have turned up some problems with the business and the extended time on the market often confirms their suspicions. There’s something wrong with it isn’t there? and others on the market that are better.

When you get ready to sell your business, choose carefully which agent you instruct, and be realistic about your expectations of a selling price.

Don’t be the seller who offers a business at a high price to “see what happens,” or one that is fooled by an agent looking to “buy a listing” overvaluing a business.

Horizon Business Agents

This entry was posted on 13/10/2008 at 02:52 pm and is filed under Business transfer agents, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.